FIND YOUR FOCUS: A BUSINESS COACHING GUIDE TO SMARTER STRATEGY AND SUSTAINABLE GROWTH - Realign Your Vision. Reclaim Your Energy. Rebuild Your Momentum.
- Michael Kruger
- Jul 14
- 5 min read
For business owners who want to reinvigorate their strategies and commitment to their business, define and deliver on their vision with clarity and confidence.
Running a business can be exhilarating. But it can also feel lonely, heavy, and directionless, especially when you’re the one carrying all the decisions.
You might (and probably do) know your product and industry inside and out. But what about Strategy? Systems? People? Leadership? Numbers? Growth planning? Statutory Requirements?
That’s where business coaching becomes your thought and accountability partner and your unfair advantage.
This guide is here to help you reconnect with why you started, realign with what matters most, and focus your energy where it truly counts.
WHEN THE BUSINESS FEELS BIGGER THAN YOU
Here’s the thing no one tells you when you launch: Being good at your craft doesn’t automatically mean being good or confident running a business around it.
Over time, that gap can lead to:
Always reacting instead of leading.
Getting stuck in the day-to-day busyness of your business.
Hiring but still carrying everything.
Plateaued growth and unclear direction.
Financial stress, inconsistent income.
Feeling unsure, even though you're experienced – and somewhat successful.
It’s not that your business is broken. It’s that it’s asking for a “smarter” foundation and a more supported you.
BUSINESS COACHING HELPS YOU REBUILD FROM THE INSIDE OUT
You don’t need a rescue mission. You need perspective and the support to flesh it out.
Business coaching gives you space and structure to step back, reflect, plan, and lead with intention.
It’s not about what you “should” be doing. It’s about reconnecting with what works for you and creating the clarity, systems, and strategy to support it.
WHERE DO YOU FEEL MOST STUCK RIGHT NOW?
These questions will give you a start and help you to get honest about where to focus next.
Are you running your business, or is it running you?
Are your systems clear and efficient and working?
Do you have time to think strategically and lead or just to react?
Is your business financially supporting the life you want?
Are your prices aligned with your value and costs, are you leaving anything on the table?
Do you know what’s working and what’s quietly draining your profits?
Do you have a strategy you actually believe in?
Are you growing on purpose or drifting and hoping?
Can you describe where you’re going and how you’ll get there (short, medium and long term)?
Are you showing up as the leader your business needs, the one you want to be?
Do your decisions feel confident and clear?
Do your people know where you’re going and why?
If any of these felt uncomfortable or blurry, that’s your signal.
You don’t have to solve it all today. But you do need to make the time and create the space to step back and figure out what’s next.
USE THE BUSINESS FOCUS TOOL TO CLARIFY YOUR NEXT STEP
We’ve created a free downloadable worksheet called Find Your Focus - A Clarity Guide for Business Owners to get you started:
Reflect on what’s working (and what isn’t).
Spot where energy is leaking.
Reconnect with what success really means for you.
Decide what to prioritise next, with confidence.
It’s practical, quick to complete, and structured just like a coaching session will be.
WHAT HAPPENS AFTER THE TOOL?
We believe smart strategy starts with thoughtful reflection, not unfocussed or panic planning.
Once you’ve worked through the tool, you’ll be clearer on:
Where your business needs attention.
What your ideal next steps could be.
What kind of support will actually help.
You can keep the insight and start working on a strategy yourself, or bring it into a free Discovery Call with us to talk it through and get the support you may need, but definitely deserve, to shape a path forward.
READY TO LEAD WITH MORE CLARITY AND LESS CHAOS?
You’ve built something meaningful. Now let’s build it to last and let it support you the way you support others.
Business Coaching with the Business & Leadership Coaching Company isn’t about hustle or hype. It’s about strategic clarity, grounded leadership, and honest support for people doing brave work.
Let’s take the pressure off and bring the purpose back. Here’s what clarity looked like in the lives of some of The BLCC’s past coaching clients:
Case 1: The Overworked Consultant“
I had a successful business and I hated it. I was doing everything alone, saying yes to the wrong clients, and had zero joy. Coaching helped me redefine success, simplify my offers, and rebuild from intention. I feel in love with my business and purpose again”
Case 2: The Early-Stage Entrepreneur“
I didn’t know what I was doing wrong, I just felt lost. Coaching helped me reconnect with my purpose, own my value, and design a business that actually felt like mine.”
Case 3: The Scaling Founder“
I had a team, systems, and sales but I had no energy. Coaching helped me realise I was leading from obligation. We rebuilt my role to match my strengths and created white space again.”
Each of these leaders walked away with less noise and more direction and the ability to act with intention and confidence.
YOUR SELF-CHECK-IN STARTS HERE
Use these prompts to assess your alignment today:
What part of my business gives me the most energy?
What part drains me, and why am I tolerating it?
Who is my ideal client now?
What do I want my business to do for me?
If I could redesign one thing in my business, what would it be?
You can go deeper with our free worksheet: Find Your Focus - A Clarity Guide for Business Owners It’s a practical, printable tool to help you reconnect with your business purpose
WHY BUSINESS COACHING WORKS
As a founder or leader, you don’t always need another tactic, you need a clearer lens.
Business coaching provides:
Structured reflection space to see what’s off, what works, what may need attention.
A non-judgmental and nonpartisan partner to test ideas, patterns and scenarios with.
Support to rebuild traction without overwhelm.
Accountability to move forward with focus and confidence.
The best strategies grow from the inside out.
We don’t hand you someone else’s blueprint, we help you design a business that works for you.
CONCLUSION: YOU STARTED THIS FOR A REASON
You had a vision when you started. It’s still in there and may have grown.
Realigning your business isn’t about throwing it away, it’s about reconnecting with your why and rebuilding with wisdom.
Let’s Talk It Through
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