Position your expertise on LinkedIn

We used to say it’s “not what you know, but who you know”. These days the emphasis is becoming more and more about who knows you. So how are you leveraging LinkedIn to position yourself as the person that people need to know for your particular competence and expertise? Are you on LinkedIn and struggling to grasp how to use it to help you: position yourself as an expert that people need to know? land the ideal job that you have been after for months? build a business that attracts your ideal customers? It may just be that like many people, you see it as a social media platform that is an endless waste of your time, or a place that should merely be a repository for your CV. LinkedIn has become one of my favourite social media platforms, and an important component of my business strategy. But it was only after I started to understand its purpose a few years ago, that I really started to use it constructively. After you’ve completed this course and implemented your strategy you will be able to leverage the four pillars of a successful LinkedIn experience. Establish your professional brand - Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts. Engage with insights - Discover and share conversation-worthy updates to create and grow relationships. Build relationships - Strengthen your network by finding and establishing trust with the people that you want to know you. Leverage LinkedIn and position yourself as an expert.